There is a school of thought which believes that innovation is the art of bringing about change that unlocks new value.
And, just as life keeps getting better as a result of conscious change and not mere luck, this same philosophy is embraced and extended by YTL Land as it forges on, introducing innovative new lifestyle concepts that, simply put, help you live better. Choosing to go against the flow of conventional local urban housing typologies, a home by YTL Land is modern in outlook yet fully appreciative of design, comfort and community.
Innovation in YTL Land has prevailed ever since YTL embarked on its mission to uplift and upgrade the low-cost housing segment in the 1980s. YTL built value-added low-cost terraced housing with three bedrooms within a 740 sq ft built-up area and within the Government’s regulated price of MYR25,000 per house – a landmark move as social housing during this era consisted primarily of no-frills walk-up flats. YTL Land continues blazing brave new trails in Malaysia which include converting disused mining pools and surrounding land into desirable new housing enclaves, as exemplified by Lake Edge in Puchong, Selangor, as well as the transformation of the 294-acre Sentul from a former historical railway settlement into a chic, cultural urban hub and, not forgetting, the creation of Pantai Hillpark – a coveted address located in the prime zone that lies at the border of the two major cities of Kuala Lumpur and Petaling Jaya. The Lake Fields community today is another stellar example of how land once earmarked for high density, high-rise development has become one of the most sought-after addresses for landed homes in the city due to its unconventional yet design-conscious dwellings that are expansive and surrounded by lush greenery – a true luxury amidst today’s concrete urbanity.
As the world continues to champion innovation and transformation, YTL Land continues to move with the tide. This includes the successful and creative re-adaptation of heritage buildings in Sentul, Kuala Lumpur. The Kuala Lumpur Performing Arts Centre (klpac) was transformed from a decade-old railway workshop. YTL’s Sentul Sales Gallery is housed in an old colonial railway building and the upcoming Sentul Art Gallery, is also to be housed in a reworked expression of a former railway structure. YTL Land continues to keep on looking forward yet keep its finger on the pulse of modern needs, desires and wants. So, however and whichever way you choose to live, rest assured YTL Land’s distinctive outlook and thoughtful touch will result in comfort, space and grace.
